---
title: Advertiser Portal
description: Explore the WaypointAds Advertiser Portal, where advertisers manage Campaigns, Creatives, statistics, Credits and Packages while Administrators retain control.
canonical_url: https://waypointads.com/commercial-features/advertiser-portal
language: en-GB
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> **Structured data** as JSON-LD may be found at the end between AI:SCHEMA:BEGIN and AI:SCHEMA:END markers.
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Applies To: **Commercial  
Version: 1.0.x

---

### What Is the Advertiser Portal?

The Advertiser Portal is a secure area of your website where advertisers can view and manage their own advertising activities.

Rather than relying on emails or telephone calls to request changes, advertisers can log in to view their campaigns, monitor their advertising activity, and perform tasks that have been made available by the website administrator.

The Portal provides a convenient self-service experience while ensuring advertisers can only access their own information.

### Why Use the Advertiser Portal?

Managing advertising becomes much easier when advertisers can perform routine tasks themselves.

The Advertiser Portal reduces administrative workload by allowing advertisers to update information, submit advertisements, monitor campaign activity, and review their advertising balance without needing assistance from the website administrator.

Administrators remain in complete control of approvals, ensuring that no advertisement appears on the website without appropriate review.

### What Can Advertisers Do?

Depending on how your website has been configured, advertisers may be able to:

- View their advertising campaigns.
- Create new Campaigns.
- Submit new Creatives.
- Monitor Campaign performance.
- Review advertising statistics.
- Check their remaining advertising credit balance.
- Purchase additional Packages.
- Review previous purchases.
- Update their contact information.
- Respond to administrator feedback.
 
The features available within the Portal are controlled by the administrator and may vary from one website to another.

### Working Together

The Advertiser Portal is designed to encourage cooperation rather than replace administration.

Advertisers can manage their own advertising while administrators continue to oversee approvals, advertising policies, and overall system management.

This shared responsibility creates a smoother and more efficient advertising workflow for everyone involved.

### Communication

When changes require attention, the Advertiser Portal provides a convenient way for administrators and advertisers to communicate.

For example, if a Creative is declined during the approval process, the administrator can provide an explanation, allowing the advertiser to make the necessary changes before submitting it again.

This creates a clear and professional review process while reducing unnecessary email correspondence.

### Benefits of the Advertiser Portal

The Advertiser Portal provides several important advantages:

Advertisers have secure access to their own information.  
Routine administration is reduced.  
Campaign management becomes more efficient.  
Communication is improved.  
Advertisers remain informed about their advertising activity.  
Administrators retain complete control over approvals and publishing.

The result is a more professional advertising experience for both website owners and advertisers.

### Best Practices

We recommend:

1. Encourage advertisers to keep their contact information up to date.
2. Review submitted Creatives promptly.
3. Provide clear feedback whenever changes are required.
4. Keep communication professional and constructive.
5. Regularly review advertiser permissions and access.
 
A well-managed Advertiser Portal builds confidence while reducing the day-to-day administration of your advertising program.

### Looking Ahead

The Advertiser Portal is where administrators and advertisers come together.

Administrators retain complete control of the advertising system, while advertisers enjoy the convenience of managing their own campaigns through a secure, easy-to-use interface.

By combining self-service with administrator oversight, the Advertiser Portal helps create a professional advertising platform that benefits everyone involved.

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