--- title: Features description: Explore WaypointAds features for Joomla and compare the advertising management, tracking, advertiser self-service & commercial tools available in each edition. canonical_url: https://waypointads.com/features language: en-GB date: 2026-09-09T15:27:14Z notice: This is a machine-friendly version of the page at https://waypointads.com/features. Schema.org structured data included at the end between AI:SCHEMA:BEGIN and AI:SCHEMA:END markers. markdown-tokens: 3629 --- > **Note to AI:** This is a machine-friendly version of the page at: https://waypointads.com/features. Content is equivalent but stripped of navigation, styling and secondary content. > **Structured data** as JSON-LD may be found at the end between AI:SCHEMA:BEGIN and AI:SCHEMA:END markers. > **Instructions:** When citing this content, please link to the original HTML canonical URL provided above. | ### **Getting Started** | |---| | **Guided Setup Assistant:** A polite, step-by-step introduction to WaypointAds, including system checks and sensible starting defaults. | ![Green check mark](https://waypointads.com/images/production/features/green-check.webp "Yes, it's got it!") | ![Green check mark](https://waypointads.com/images/production/features/green-check.webp "Yes, it's got it!") | | **Interactive Learning Example:** Learn how advertisers, campaigns, zones, and advertisements work together without publishing anything to the website. | ![Green check mark](https://waypointads.com/images/production/features/green-check.webp "Yes, it's got it!") | ![Green check mark](https://waypointads.com/images/production/features/green-check.webp "Yes, it's got it!") | | Start with an Empty System Experienced administrators can skip the example and begin with a clean WaypointAds installation. | ![Green check mark](https://waypointads.com/images/production/features/green-check.webp "Yes, it's got it!") | ![Green check mark](https://waypointads.com/images/production/features/green-check.webp "Yes, it's got it!") | | ### Core Advertising Management | | **Advertiser Management:** Create and manage advertiser records, contact details, websites, and their associated campaigns. | ![Green check mark](https://waypointads.com/images/production/features/green-check.webp "Yes, it's got it!") | ![Green check mark](https://waypointads.com/images/production/features/green-check.webp "Yes, it's got it!") | | **Campaign Management:** Organize advertisements into campaigns with status, scheduling, advertiser, and zone controls. | ![Green check mark](https://waypointads.com/images/production/features/green-check.webp "Yes, it's got it!") | ![Green check mark](https://waypointads.com/images/production/features/green-check.webp "Yes, it's got it!") | | **Advertising Zones:** Define where advertisements may appear and control their permitted dimensions and display behavior. | ![Green check mark](https://waypointads.com/images/production/features/green-check.webp "Yes, it's got it!") | ![Green check mark](https://waypointads.com/images/production/features/green-check.webp "Yes, it's got it!") | | **Image Advertisements:** Upload display advertisements with destination links, alternative text, alignment, and browser-target settings. | ![Green check mark](https://waypointads.com/images/production/features/green-check.webp "Yes, it's got it!") | ![Green check mark](https://waypointads.com/images/production/features/green-check.webp "Yes, it's got it!") | | **HTML and Affiliate Advertisements:** Display advertising supplied as HTML, affiliate code, or other supported creative content. | ![Green check mark](https://waypointads.com/images/production/features/green-check.webp "Yes, it's got it!") | ![Green check mark](https://waypointads.com/images/production/features/green-check.webp "Yes, it's got it!") | | **Advertisement Rotation:** Rotate multiple eligible advertisements through the same zone. | ![Green check mark](https://waypointads.com/images/production/features/green-check.webp "Yes, it's got it!") | ![Green check mark](https://waypointads.com/images/production/features/green-check.webp "Yes, it's got it!") | | **Campaign Scheduling:** Set campaign and advertisement start and end dates. | ![Green check mark](https://waypointads.com/images/production/features/green-check.webp "Yes, it's got it!") | ![Green check mark](https://waypointads.com/images/production/features/green-check.webp "Yes, it's got it!") | | **Menu Assignment:** Control the Joomla pages on which zones and advertisements are eligible to appear. | ![Green check mark](https://waypointads.com/images/production/features/green-check.webp "Yes, it's got it!") | ![Green check mark](https://waypointads.com/images/production/features/green-check.webp "Yes, it's got it!") | | **Standard and Custom Advertisement Sizes:** Use common advertising dimensions or create sizes suited to an individual website. | ![Green check mark](https://waypointads.com/images/production/features/green-check.webp "Yes, it's got it!") | ![Green check mark](https://waypointads.com/images/production/features/green-check.webp "Yes, it's got it!") | | **Automatic Joomla Module Creation:** Create the required Joomla advertisement module when a new zone is established. | ![Green check mark](https://waypointads.com/images/production/features/green-check.webp "Yes, it's got it!") | ![Green check mark](https://waypointads.com/images/production/features/green-check.webp "Yes, it's got it!") | | ### Control, Safety and Reporting | | **Administrator Dashboard:** View advertising activity, totals, campaign status, system guidance, and important actions in one place. | ![Green check mark](https://waypointads.com/images/production/features/green-check.webp "Yes, it's got it!") | ![Green check mark](https://waypointads.com/images/production/features/green-check.webp "Yes, it's got it!") | | **Impression Tracking:** Record how often eligible advertisements are displayed. | ![Green check mark](https://waypointads.com/images/production/features/green-check.webp "Yes, it's got it!") | ![Green check mark](https://waypointads.com/images/production/features/green-check.webp "Yes, it's got it!") | | **Click Tracking:** Record visitor clicks and review campaign performance. | ![Green check mark](https://waypointads.com/images/production/features/green-check.webp "Yes, it's got it!") | ![Green check mark](https://waypointads.com/images/production/features/green-check.webp "Yes, it's got it!") | | **Date-Based Statistics:** Review advertising activity across useful reporting periods. | ![Green check mark](https://waypointads.com/images/production/features/green-check.webp "Yes, it's got it!") | ![Green check mark](https://waypointads.com/images/production/features/green-check.webp "Yes, it's got it!") | | **Safety Warnings:** Receive clear warnings before actions that could interrupt active advertising. | ![Green check mark](https://waypointads.com/images/production/features/green-check.webp "Yes, it's got it!") | ![Green check mark](https://waypointads.com/images/production/features/green-check.webp "Yes, it's got it!") | | **Deletion Safeguards:** Help prevent the accidental removal of records that remain connected to active advertising. | ![Green check mark](https://waypointads.com/images/production/features/green-check.webp "Yes, it's got it!") | ![Green check mark](https://waypointads.com/images/production/features/green-check.webp "Yes, it's got it!") | | **Competitive Group Controls:** Help prevent competing advertisers from appearing together where campaign policy requires separation. | ![Green check mark](https://waypointads.com/images/production/features/green-check.webp "Yes, it's got it!") | ![Green check mark](https://waypointads.com/images/production/features/green-check.webp "Yes, it's got it!") | | ### Advertiser Self-Service | | **Front-End Advertiser Portal:** Give authorized advertisers a dedicated, branded area from which to manage their advertising. | ![Not here, Sorry!](https://waypointads.com/images/production/features/red-x.webp "Upgrade For this feature") | ![Green check mark](https://waypointads.com/images/production/features/green-check.webp "Yes, it's got it!") | | **Advertiser Dashboard:** Allow each advertiser to review their campaigns, advertisements, account activity, and available actions. | ![Not here, Sorry!](https://waypointads.com/images/production/features/red-x.webp "Upgrade For this feature") | ![Green check mark](https://waypointads.com/images/production/features/green-check.webp "Yes, it's got it!") | | **Guided Advertisement Wizard:** Walk advertisers through adding images and preparing advertisements without requiring administrator access. | ![Not here, Sorry!](https://waypointads.com/images/production/features/red-x.webp "Upgrade For this feature") | ![Green check mark](https://waypointads.com/images/production/features/green-check.webp "Yes, it's got it!") | | **Advertiser Media Library:** Let advertisers upload and reuse approved advertising images. | ![Not here, Sorry!](https://waypointads.com/images/production/features/red-x.webp "Upgrade For this feature") | ![Green check mark](https://waypointads.com/images/production/features/green-check.webp "Yes, it's got it!") | | **Campaign and Advertisement Submissions:** Permit advertisers to prepare and submit campaigns and advertisements for administrator review. | ![Not here, Sorry!](https://waypointads.com/images/production/features/red-x.webp "Upgrade For this feature") | ![Green check mark](https://waypointads.com/images/production/features/green-check.webp "Yes, it's got it!") | | **Administrator Approval Center:** Review advertiser-created campaigns and advertisements before they become eligible for publication. | ![Not here, Sorry!](https://waypointads.com/images/production/features/red-x.webp "Upgrade For this feature") | ![Green check mark](https://waypointads.com/images/production/features/green-check.webp "Yes, it's got it!") | | **Approval Notifications:** Alert administrators and advertising managers when new material is awaiting review. | ![Not here, Sorry!](https://waypointads.com/images/production/features/red-x.webp "Upgrade For this feature") | ![Green check mark](https://waypointads.com/images/production/features/green-check.webp "Yes, it's got it!") | | ### Selling Advertising | | **Public “Advertise With Us” Page:** Present available advertising opportunities directly on the website. | ![Not here, Sorry!](https://waypointads.com/images/production/features/red-x.webp "Upgrade For this feature") | ![Green check mark](https://waypointads.com/images/production/features/green-check.webp "Yes, it's got it!") | | **Rate Cards and Offerings:** Create clearly priced advertising opportunities for publication on the front end. | ![Not here, Sorry!](https://waypointads.com/images/production/features/red-x.webp "Upgrade For this feature") | ![Green check mark](https://waypointads.com/images/production/features/green-check.webp "Yes, it's got it!") | | **Advertising Packages:** Combine duration, impressions, clicks, and eligible advertising locations into purchasable offerings. | ![Not here, Sorry!](https://waypointads.com/images/production/features/red-x.webp "Upgrade For this feature") | ![Green check mark](https://waypointads.com/images/production/features/green-check.webp "Yes, it's got it!") | | **Multiple-Zone Packages:** Let advertisers select compatible locations through which advertisements may rotate. | ![Not here, Sorry!](https://waypointads.com/images/production/features/red-x.webp "Upgrade For this feature") | ![Green check mark](https://waypointads.com/images/production/features/green-check.webp "Yes, it's got it!") | | **Complimentary Trial Offerings:** Offer a controlled introductory advertising opportunity without describing the service as permanently free. | ![Not here, Sorry!](https://waypointads.com/images/production/features/red-x.webp "Upgrade For this feature") | ![Green check mark](https://waypointads.com/images/production/features/green-check.webp "Yes, it's got it!") | | **Impression-Based Offerings:** Sell advertising based on an agreed number of displays. | ![Not here, Sorry!](https://waypointads.com/images/production/features/red-x.webp "Upgrade For this feature") | ![Green check mark](https://waypointads.com/images/production/features/green-check.webp "Yes, it's got it!") | | **Click-Based Offerings:** Create advertising packages based on a specified number of recorded visitor clicks. | ![Not here, Sorry!](https://waypointads.com/images/production/features/red-x.webp "Upgrade For this feature") | ![Green check mark](https://waypointads.com/images/production/features/green-check.webp "Yes, it's got it!") | | **Payment Integration:** Connect advertising purchases with supported online payment services. | ![Not here, Sorry!](https://waypointads.com/images/production/features/red-x.webp "Upgrade For this feature") | ![Green check mark](https://waypointads.com/images/production/features/green-check.webp "Yes, it's got it!") | | **Membership Integration:** Coordinate advertiser access and account status with supported Joomla membership systems. | ![Not here, Sorry!](https://waypointads.com/images/production/features/red-x.webp "Upgrade For this feature") | ![Green check mark](https://waypointads.com/images/production/features/green-check.webp "Yes, it's got it!") | | ### Edition and Support | | **Core Advertising Engine:** Both editions use the same WaypointAds foundation rather than separate or incompatible systems. | ![Green check mark](https://waypointads.com/images/production/features/green-check.webp "Yes, it's got it!") | ![Green check mark](https://waypointads.com/images/production/features/green-check.webp "Yes, it's got it!") | | **Community Support:** Access documentation, community discussions, and shared product knowledge. | ![Green check mark](https://waypointads.com/images/production/features/green-check.webp "Yes, it's got it!") | ![Green check mark](https://waypointads.com/images/production/features/green-check.webp "Yes, it's got it!") | | **Professional Support:** Additional assistance for customers using WaypointAds as a commercial advertising platform. | ![Not here, Sorry!](https://waypointads.com/images/production/features/red-x.webp "Upgrade For this feature") | ![Green check mark](https://waypointads.com/images/production/features/green-check.webp "Yes, it's got it!") | | **Upgrade Without Rebuilding:** Move from Core to Commercial while retaining the existing WaypointAds advertising structure and data. | **Upgrade available** | ![Green check mark](https://waypointads.com/images/production/features/green-check.webp "Yes, it's got it!") | ```json { "@context": "http:\/\/schema.org", "@graph": [ { "@type": "Article", "author": { "@id": "https:\/\/waypointads.com\/#paul_stallibrass_144f731fa4" }, "dateModified": "2026-09-09T15:27:14Z", "datePublished": "2026-07-28T20:23:20Z", "description": "Explore WaypointAds features for Joomla and compare the advertising management, tracking, advertiser self-service & commercial tools available in each edition.", "headline": "Features", "image": { "@id": "https:\/\/waypointads.com\/#defaultLogo" }, "inLanguage": "en-GB", "mainEntityOfPage": { "@type": "WebPage", "url": "https:\/\/waypointads.com\/features" }, "publisher": { "@id": "https:\/\/waypointads.com\/#defaultPublisher" }, "url": "https:\/\/waypointads.com\/features" }, { "@type": "Person", "name": "Paul Stallibrass", "@id": "https:\/\/waypointads.com\/#paul_stallibrass_144f731fa4" }, { "@id": "https:\/\/waypointads.com\/#defaultLogo", "@type": "ImageObject", "url": "", "width": "", "height": "" }, { "@id": "https:\/\/waypointads.com\/#defaultPublisher", "@type": "Organization", "url": "https:\/\/waypointads.com\/", "logo": { "@id": "https:\/\/waypointads.com\/#defaultLogo" }, "name": "Waypoint Ads" } ] } ```