---
title: Core vs Commercial
description: Compare WaypointAds Core and Commercial for Joomla & discover which edition offers the advertising management, automation & advertiser tools your website needs.
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Applies To: **Core &amp; Commercial** Version: 1.0.x

---

### One Product, Two Approaches

WaypointAds is available in two editions: Core and Commercial. Both are built from the same codebase, share the same user interface, and provide the same straightforward approach to advertising management.

The difference isn't about limiting the Core Edition—it's about adding automation and commercial tools for websites that need them.

### WaypointAds Core

The Core Edition is a complete advertising manager designed for website owners who prefer to manage advertising themselves.

It includes everything you need to create advertisers, campaigns, creatives, and display zones, while providing statistics, approval workflows, and the tools required to run advertising successfully on a Joomla website.

For many websites, the Core Edition will be all that's ever needed.

Core includes:

- Advertisers
- Campaigns
- Creatives
- Zones
- Dashboard
- Learning Example
- Approval Workflow
- Statistics
- Manual campaign management
 
### WaypointAds Commercial

The Commercial Edition builds on the Core Edition by introducing features that simplify selling and managing advertising at scale.

Rather than replacing existing features, Commercial adds automation, self-service tools, and commercial functionality that reduce administration and improve the experience for advertisers.

Commercial includes everything found in Core, plus features such as:

- Applications
- Packages
- Rate Cards
- Competitive Groups
- Advertiser Portal
- Membership Integration
- Self-service advertising
- Advanced commercial workflows
 
### Which Edition Is Right for You?

If you manage your own advertising and want a powerful, easy-to-use advertising manager, the Core Edition is an excellent choice.

If your website sells advertising, works with multiple advertisers, or you want advertisers to manage much of the process themselves, the Commercial Edition provides the additional tools to streamline those tasks.

Both editions share the same design philosophy: keep advertising management simple, logical, and fully integrated with Joomla.

As your website grows, WaypointAds grows with you.

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