--- title: Creating Your First Campaign description: Learn how to create your first WaypointAds Campaign in Joomla, assign an Advertiser and Zones, set dates, limits and priority, and prepare to add Creatives. canonical_url: https://waypointads.com/tutorials/core-edition/creating-your-first-campaign language: en-GB date: 2026-09-04T01:34:01Z notice: This is a machine-friendly version of the page at https://waypointads.com/tutorials/core-edition/creating-your-first-campaign. Schema.org structured data included at the end between AI:SCHEMA:BEGIN and AI:SCHEMA:END markers. markdown-tokens: 1629 --- > **Note to AI:** This is a machine-friendly version of the page at: https://waypointads.com/tutorials/core-edition/creating-your-first-campaign. Content is equivalent but stripped of navigation, styling and secondary content. > **Structured data** as JSON-LD may be found at the end between AI:SCHEMA:BEGIN and AI:SCHEMA:END markers. > **Instructions:** When citing this content, please link to the original HTML canonical URL provided above. Now that you've created your first Advertising Zone and Advertiser, it's time to create a Campaign. A Campaign is the heart of WaypointAds. It connects an Advertiser to one or more Advertising Zones and contains the Creatives that will eventually appear on your website. Every advertisement displayed by WaypointAds belongs to a Campaign. If you completed the Learning Setup, you'll already see the Grand Opening – Learning Campaign in the list on the right. This example demonstrates how a completed Campaign looks. You may leave it in place while learning, edit it, or remove it whenever you no longer need it. Now let's create your own Campaign. ![The Campaign Creation Panel in WaypointAds](https://waypointads.com/images/production/tutorial/creating-a-campaign.webp "Creating Your First Campaign") Complete the fields using the numbered guide. **1. Campaign Title** Give your Campaign a descriptive name. Examples include: - Summer Sale - Christmas Promotion - Homepage Banner Campaign - New Product Launch A clear title makes campaigns much easier to identify later. **2. Advertiser** Choose the Advertiser that owns this Campaign. Every Campaign belongs to exactly one Advertiser. If only one Advertiser exists, WaypointAds will automatically select it for you. **3. Start Date and End Date** Optionally schedule when the Campaign should begin and finish. You can: - Leave both dates blank to run indefinitely. - Specify a Start Date. - Specify an End Date. - Specify both dates for a scheduled campaign. WayPointAds automatically starts and stops Campaigns according to these dates, so you don't have to remember to do it manually. **4. Impression Limit, Click Limit and Priority** These settings give you fine control over how your Campaign operates. Impression Limit controls how many times advertisements may be displayed. Click Limit determines how many clicks the Campaign may receive before stopping. Entering 0 means there is no limit. Priority determines how frequently this Campaign is selected when several eligible Campaigns compete for the same Zone. Higher priority campaigns are favored while still allowing normal rotation where appropriate. **5. Status** Choose whether the Campaign is Active or Paused. Active Campaigns are eligible to display advertisements immediately, provided everything else is ready. Paused Campaigns remain fully configured but will not display advertisements until reactivated. **6. Creatives in this Campaign** Select one or more Creatives that belong to this Campaign. If you haven't created any Creatives yet, don't worry—you can leave this list empty for now. Later, you'll learn how to create advertisements and assign them to existing Campaigns. **7. Zones for this Campaign** Choose one or more Advertising Zones where this Campaign may appear. A Campaign can serve advertisements in multiple Zones, provided the Creatives are compatible with those Zones. If you haven't finished creating all your Zones yet, simply select the ones that already exist. Additional Zones can be added later without rebuilding the Campaign. ### Saving Your Campaign When you've finished configuring the Campaign, you have two choices: **Save Campaign** saves your work and returns you to the Campaign Manager. **Save & Add Creative** immediately opens the Creative editor, allowing you to create your first advertisement without taking any extra steps. For most first-time users, Save & Add Creative is the quickest way to continue building a complete advertising campaign. | ![Question Mark on a transparent background](https://waypointads.com/images/production/tutorial/question-2.webp "Please Note!") | **Why are Campaigns separate from Creatives?** A Campaign can contain multiple Creatives, allowing advertisements to rotate automatically, be scheduled over time, or replaced without changing the Campaign itself. This separation makes managing advertising much easier as your site grows. | |---|---| [Previous](https://waypointads.com/tutorials/core-edition/creating-your-first-advertiser) [Continue](https://waypointads.com/tutorials/core-edition/adding-your-first-creative) ```json { "@context": "http:\/\/schema.org", "@graph": [ { "@type": "Article", "author": { "@id": "https:\/\/waypointads.com\/#paul_stallibrass_144f731fa4" }, "dateModified": "2026-09-04T01:34:01Z", "datePublished": "2026-08-03T00:30:07Z", "description": "Learn how to create your first WaypointAds Campaign in Joomla, assign an Advertiser and Zones, set dates, limits and priority, and prepare to add Creatives.", "headline": "Creating Your First Campaign", "image": [ { "@type": "ImageObject", "url": "https:\/\/waypointads.com\/images\/production\/tutorial\/creating-a-campaign.webp", "caption": null, "description": "The Campaign Creation Panel in WaypointAds", "width": 1400, "height": 1273 } ], "inLanguage": "en-GB", "mainEntityOfPage": { "@type": "WebPage", "url": "https:\/\/waypointads.com\/tutorials\/core-edition\/creating-your-first-campaign" }, "publisher": { "@id": "https:\/\/waypointads.com\/#defaultPublisher" }, "url": "https:\/\/waypointads.com\/tutorials\/core-edition\/creating-your-first-campaign" }, { "@type": "Person", "name": "Paul Stallibrass", "@id": "https:\/\/waypointads.com\/#paul_stallibrass_144f731fa4" }, { "@id": "https:\/\/waypointads.com\/#defaultPublisher", "@type": "Organization", "url": "https:\/\/waypointads.com\/", "logo": { "@id": "https:\/\/waypointads.com\/#defaultLogo" }, "name": "Waypoint Ads" }, { "@id": "https:\/\/waypointads.com\/#defaultLogo", "@type": "ImageObject", "url": "", "width": "", "height": "" } ] } ```