Applies To: Core & Commercial
Version: 1.0.x

Start with Standard Sizes

For most websites, the standard advertising dimensions included with WaypointAds are all you'll ever need.

These commonly used sizes have become popular because they work well across a wide range of website layouts and are familiar to advertisers and designers alike.

Whenever possible, begin with the standard sizes before considering custom dimensions.

Keep Things Consistent

Using a small number of well-planned Zone sizes makes advertising much easier to manage.

If every page uses different dimensions, advertisers may need to create multiple versions of the same advertisement. By keeping Zone sizes consistent throughout your website, you reduce unnecessary work for both administrators and advertisers.

Consistency also creates a cleaner, more professional appearance.

Use Custom Sizes When They Make Sense

WayPointAds allows administrators to create custom advertising sizes through the Configuration panel.

This flexibility makes it possible to support unique layouts or specialized advertising opportunities. However, custom sizes should be introduced because they solve a genuine design requirement, not simply because they are available.

A few carefully chosen custom sizes are usually far more effective than dozens of unique dimensions.

Think About Your Advertisers

Before creating a new Zone size, consider the advertiser's perspective.

Will they already have artwork available for that size?

Will they need to commission new graphics?

Could one of the standard sizes achieve the same result?

Making advertising easy for your advertisers often encourages them to return.

Plan for the Future

Websites evolve over time.

When introducing a new Zone, think about whether it will continue to be useful as your website grows. Choosing sizes that can be reused across multiple pages or sections will make future Campaigns much easier to manage.

Planning ahead today often prevents unnecessary redesign later.

Best Practices

We recommend:

1. Use standard advertising sizes whenever possible.
2. the number of different Zone sizes to a minimum.
3. Create custom sizes only when they provide a clear benefit.
4. Use descriptive names for your Zones.
5. Review your advertising layout periodically as your website evolves.

A well-planned collection of Zone sizes is easier to maintain and provides a better experience for both administrators and advertisers.

Final Thoughts

Successful advertising is rarely about offering the greatest number of options.

Instead, it's about offering the right options.

By choosing your Zone sizes carefully and maintaining a consistent advertising layout, you'll create a website that's easier to manage, easier to advertise on, and more professional for everyone involved.