The WaypointAds Rate Card is where the advertising system you have built finally meets the customer.

Zones, prices, Advertising Credits and Packages may all be configured behind the scenes, but prospective advertisers need a simple way to discover what your website offers and decide whether they want to advertise with you. The Rate Card provides that starting point.

Think of it as your advertising storefront. Its purpose is not to explain how WaypointAds works internally. Its purpose is to present your advertising opportunities clearly and give an interested visitor somewhere to begin.

From Visitor to Advertiser

A prospective advertiser arriving at your Rate Card should be able to understand that advertising is available on your website and see the choices you have prepared for them.

Rather than requiring someone to contact you first, exchange emails and wait for you to explain your advertising program, WaypointAds gives them a direct route into the process.

The Rate Card becomes the bridge between someone who is merely interested in advertising and someone who is ready to become an advertiser.

Presenting Your Advertising Packages

Your published Advertising Packages form an important part of that sales process. Packages can be presented with their name, price, number of Advertising Credits and any bonus Credits or renewal benefits you have configured. If you have designated a Package as Featured, WaypointAds gives that offering additional prominence to help draw the prospective advertiser's attention to it.

The objective is straightforward: give visitors enough information to compare the available choices without burying them beneath unnecessary detail.

A prospective advertiser might choose a smaller Package to try your advertising service for the first time, while an established customer may see greater value in a larger Package containing additional or bonus Credits.

The decisions about price, value and incentives were made when you created the Packages. The Rate Card simply puts those decisions in front of the customer.

Your Advertising Sales Point

The Rate Card should be regarded as more than a list of prices. It is the sales point for your website's advertising program.

This is where you can direct visitors who ask about advertising opportunities. It can be linked from your website's navigation, an Advertise With Us page or anywhere else that makes sense for your site.

Instead of manually explaining the same options to every prospective advertiser, you can send them to one consistent location where the current advertising opportunities are already waiting for them.

From there, WaypointAds can take over much of the routine journey from interest to participation.

Keeping the Rate Card Current

Because the Rate Card represents what you are currently offering, it should remain clear, accurate and reasonably simple. When you introduce new Packages, change which offerings are published or alter the way you want to promote your advertising, take a moment to look at the Rate Card from the customer's perspective.

Ask the same questions a prospective advertiser would ask: What can I buy? What does it cost? What do I receive? And what do I do next?

If those answers are obvious, the Rate Card is doing its job.

Remember that changes to your current advertising offerings do not rewrite agreements already made with existing advertisers. WaypointAds preserves applicable original purchase terms while allowing your current offerings to develop as your advertising business changes.

The Beginning of the Journey

The Rate Card is intentionally simple because it represents the beginning of the advertiser's journey, not the entire journey. The Administrator creates the advertising environment. The Rate Card presents the opportunity. The Advertiser Portal, Campaign Wizard, Wallet and approval system handle what comes afterward. For the prospective customer, however, none of that needs to be complicated.

They arrive, see what you offer, choose the advertising opportunity that suits them and begin.

And that is precisely what a good Rate Card should accomplish.

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